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October 2, 2012

New kid on the block Asfa is mak- ing waves with the latest entry on the Jamaican Top 25 Reggae

Charts. His second single, ‘Not The Life’, came in at number 23 and is steadily climbing up the survey.

The singer grew up in Bedward Gardens, St Andrew, in a small commu- nity known as Dread Heights and since debuting with the single Mother I in March, has been building a following ever since.

After introducing himself with his first song which he did as a special tribute to his late mom, the artiste answered the call of his fans for a follow up. Not The Life is done on a bouncy one-drop called the ‘Question Rhythm’ and the theme is a cry from the oppressed because of exploitation by financial institutions.

The song is receiving heavy rotation on radio and the video has just been added to the Hype TV playlist. Asfa’s growing legion of fans can also support his efforts by buying the song as it is available on all major online stores.


The infectious composition has also not escaped the attention of many radio pro- grammers all over the world and is a sta- ple on reggae stations, especially in Australia, the UK and Germany.

The jovial and easy-going artist is no newcomer to the business as he began this musical journey in the early ’90s as a selector on Travellers Disco and also made his first steps as an opening act for Judy Mowatt. At the beginning of the

next decade, he toured with Sugar Minott and Little John in Switzerland and Germany as their deejay.

The music took a back seat when he migrated to the US. However, after a num- ber of years out of the scene, he is now organised and moving full speed ahead. With a voice that has a unique sound and is easily identifiable, many have commented in social media circles that talent such as his “is a welcome change”.

Working with his manager Roger Grant, the artist is optimistic about his future in the business and believes Not The Life will bring him the initial expo- sure that he needs. At the same time, he is wasting no time in readying his debut album titled Journeying, which he hopes to release on his own label Jecoliah Entertainment Production by year end.


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