By Sadeke Brooks–

It may seem like an obsession with phones, but dancehall artist KipRich says his new song  Smartphone was inspired by personal experiences.

Years ago, KipRich released Telephone Ting, and about three weeks ago he gave the public Smartphone.

“The concept is about this girl who can’t get herself out of her phone. Is like we go out on a dinner date and is her phone she into all night,” he told The Gleaner.

“Is sup’m weh mi see happen everywhere. The woman dem can’t stay off dem phone. If she was into me like how she into the phone, everything would be good.

“Mi haffi jus talk bout weh mi see a happen. When it come to the phones, is sup’m weh mi nuh have no luck with. Is either woman a go search mi phone or she a go into her phone more than me. A lot a people can relate to it. It is a natural thing weh a happen right now,” he said.

Kip Rich

He said since being released three weeks ago, the song has been doing well and a music video shot by Asha will be premiered next week.

“Mi get calls as far as Africa, Europe and the United States. Everytime it play pon radio, it play multiple times. It a get a good vibe and the videonuh come out yet. It a rise real quick,” KipRich said.

Meanwhile, KipRich says he is gearing up for shows in Africa, Canada and the United States.

He said he is also promoting other songs like Hear The Pree with D.I and I See The Light.

In addition, he said he has several artistes under his Nuh Behavia Music label, like Kym Hamilton (formerly Gaza Kim), Memzay, Microwave and Mace.