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ASSASSIN/AGENT SASCO FINDING INTERNATIONAL SUCCESS WITH “BLACKER THE BERRY!”

 By Simone Morgan—

 Dancehall artist Agent Sasco—

WHATEVER name he goes by, Assassin or Agent Sasco, the much-touted deejay has been knocking on dancehall’s big door for some time.

While critics hail him as one of the genre’s more creative performers, he has yet to make the elite rank locally. However, the Dunkirk-reared artist continues to make strides internationally.

The Blacker the Berry, is his latest song with Grammy-winning American rapper Kendrick Lamar.

Recorded at Big Yard Studios in Kingston and

released on February 9, the song is from Lamar’s Pimp Da Butterfly, the hottest album on the market.

The Blacker the Berry entered the United Kingdom’s national chart two weeks ago at number 83.

Assassin

Assassin

Sasco, whose given name is Jeffery Campbell, is humbled by the single’s success.

“I am grateful for having a career now spanning over a decade because I understand that nothing is owed to anyone in the industry. My greatest motivation has always been my love for our music, and I continue to be inspired by that and keep working on maximising my potential,” he said.

Lamar is his latest project with a big rap act. In 2013, Sasco appeared on the song I’m On It with hip-hop heavyweight Kanye West.

The track is from West’s album Yeezus.

Despite the overseas attention, Sasco wants to capture the attention of local fans.

“My focus is giving people music so they can enjoy, and be impacted by both locally and internationally,” he said.

His biggest solo hits are Roughest, done on producer Steven ‘Lenky’ Marsden’s big-selling Diwali beat, and Girls Gone Wild.

Collaborations have done well for him recently. He has also worked with veteran band Inner Circle on the song What’s da Story, and is presently recording a track with soca star Bunji Garlin and Jamaican-Canadian producer Kardinal Official.

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