The promoters of the popular US beach party event, BRT Weekend, have turned their eyes to Jamaica for the headliner of their first in a series of events in 2017, as they take the three-day six-party event on the road.
Dancehall artist Andrae Sutherland, popularly known as Popcaan, will headline the all-inclusive event’s first stop, set for the resort town of Punta Cana in the Dominican Republic.
The event is set to kick off on March 30 and will run until April 2.
Promoters say that Popcaan was selected to headline their event because of his popularity among the American party-going crowd who cannot get to see him perform live because of the US visa and work permit restrictions that he is faced with.
Event promoters say that they want to take their supporters on the road to different stops, the same way soca lovers island-hop to attend carnival events.
Hans Mullings, brainchild and promoter of the weekend event, says, “We are thinking about bringing reggae music and Jamaican people and Caribbean people to other Caribbean islands. Just like in carnival, there are a lot of people who bounce around from island to island. If a carnival is in Trinidad or Turks and Caicos, they are there.
“Reggae music have enough followers, which it definitely does, that we can go all over the world,” Mullings continued.
After the first stop in the Dominican Republic, the remaining BRT Weekend events are set to take place in California, May 5-7, the New York Tri-State Area, July 6-9, and the Florida Keys, November 3-5.
The beach road trip, BRT Weekend, celebrated its fifth anniversary in November, where partygoers delved into three days of frolicking at six all-inclusive events in South Florida, which saw Jamaican DJs Nicco and Chromatic’s Creep and JR, alongside dancehall entertainer Konshens among the line-up of acts who entertained hundreds of patrons with Caribbean ties.