Concerned about the frequent incidents of fathers neglecting their children, dancehall artist will shortly launch an initiative to encourage fathers to stand up to their maternal responsibilities.
The move is inspired by his 2016 single Original Daddy encourages fathers to support their children not only financially but also emotionally.
Featured on the Advice riddim and produced by Dunwell Productions/Subkonshus Music, Original Daddy is one of Konshens’ more popular songs from last year. The accompanying music video released two months ago, has so far seen over 250,000 views on YouTube.
‘We are getting ready to launch a major charity initiative around the Original Daddy song to encourage proper child care”, said Konshens.
Until the initiative gets off the ground, Konshens is focusing his efforts in promoting a recent remix of his 2016 chart-topping single Bruck Off Yuh Back which features pop/R&B singer Chris Brown.
Konshens explained how the collaboration came about.
“My people sent the song to his people and he already thought it was fire!! He sent back his verse not too long after’.
He added “Most people are losing their minds over it especially girls that are excited to have 2 of their favorite artists on the same track and some say they prefer the original and some say Chris shouldn’t attempt to speak patwa lol. I think the style he chose is great and people need to relax a little. Us Jamaicans like to think Jamaica is another planet itself and not a part of earth”, Konshens said jokingly.
The original version of Bruck Off Yuh Back was produced by Christopher Birch and featured on the Moskato riddim. The remix is produced by Subkonshus Music/Empire Records and mixed by Dunwell Productions.
While not releasing much details, Konshens who recently signed to Empire Records has several projects in the pipeline. Among his newest releases are a video for Do Di Work (Chimney Records Money House riddim); Tunnel Vision featuring Ding Dong and Dat You Love (Dunwell Productions); Turn Me On (TJ Records); Right Back (Romeich Records); Eyes on Money (produced by ZJ Sparks); Hard Fi Get (produced by Anju Blaxx) featuring Shane-O; and Na Na featuring Kosa and Shenseea (produced by Rvssian).