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» BREAKING NEWS, Featured » FORMER ‘THE VOICE’ WINNER TESSANNE CHIN IS NOW SAGICOR’S BRAND CHAMPION!

FORMER ‘THE VOICE’ WINNER TESSANNE CHIN IS NOW SAGICOR’S BRAND CHAMPION!

Sagicor Group Jamaica yesterday officially signed international recording artist Tessanne Chin as their brand champion.

The songstress is the featured voice in the group’s recently launched ‘Let us put a smile on your face!’ corporate campaign, which speaks to the company’s ongoing commitment to client satisfaction.

Tessanne Chin

Tessanne Chin

As brand champion, Chin will be an advocate for Sagicor and its various products and services, in addition to lending her image for various promotional campaigns and making appearances at company events across the group.

According to Christopher Zacca, president and CEO of Sagicor Group Jamaica: “Tessanne is a great fit for the Sagicor brand. With her warm and friendly personality, she represents what Sagicor seeks to be known for among our clients. She also appeals to a wide cross section of Jamaicans in general.”

Tessanne Chin on The Voice

Tessanne Chin on The Voice

Zacca added: “We wanted a personality that embodies the ethos of Sagicor, and I believe that Tessanne will serve our organization well as a brand champion, and we look forward to a fruitful and beneficial relationship as we continue to be ‘Sagicor Strong’.”

And Tessanne is quite pleased with the new partnership.

“I have always admired Sagicor and what the brand stands for, and I am so proud and happy to be named brand champion of this truly amazing company,” Tessanne said.

Chin’s role as brand champion at Sagicor is expected to last for

at least the next two years, and will see the international songbird appearing in various television and print commercials.

 

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