RIHANNA’S “FENTY BEAUTY LINE” IS SELLING LIKE HOT BREAD!

Worokya Duncan is the director of inclusion for a private school in Manhattan, so her embrace of diversity is a no-brainer. She’s also a big makeup person frustrated over the years by cosmetics companies that don’t seem to get how important it is for women of color like her to be serviced, too.

Rihanna

“No line really had what I considered my shade of foundation,” she said. “There was always like an orange line somewhere. I would have to have my hair down so you couldn’t see where the foundation color and my actual skin color separated. Why is it so hard? Because people still find it novel that there’s beauty found in black and brown bodies in the first place.”

Enter one doozy of a beauty: Rihanna. She launched her Fenty Beauty line earlier this month to raves from industry media and consumers alike.

The superstar spent two years developing her products, which include 40 shades of matte foundations, from the palest of pale to deep, deep brown with cool undertones.

“We’re all just, like, giddy over here,” said Julee Wilson, the fashion and beauty editor for Essence. “I knew that she was going to be thoughtful. You expect that from a woman of color coming out with a cosmetics line, but I was honestly shocked at how inclusive the line is.”

The cruelty-free collection has been selling out since Rihanna launched it online and in Sephora and Harvey Nichols stores on September 7 across 17 countries.

Darker shades of foundation went first, challenging the notion that the consumer market in those colors isn’t worth it to the bottom lines of beauty brands.