BERES HAMMOND CALLS FOR THE END TO GUN VIOLENCE IN BARBADOS!

BY RICHARD JOHNSON
Observer senior reporter—

In a recent post-performance press conference in Barbados, Jamaican Reggae Star Beres Hammond addressed reports of a rise in criminal activity in that country.

He said gun crime was uncharacteristic of the Caribbean country he has grown to know and love throughout his career.

Bere Hammond

The veteran reggae singer had performed at Hennessy Artistry 2017 held at Kensington Oval.

“I’ve heard that some of the kids, they get a bit naughty and it nah fit Barbados. That’s not the place that I used to know and used to love,” said Hammond.

Known for ballads including One Step Ahead, What One Dance Can Do, Double Trouble and No Disturb Sign, Hammond said that he would continue to use his platform to speak out against violence and encourage peace within not only Barbados but across the region.

“It is a new day but we are the same people, so even though it is a new day, I can still reach out to them and say ‘stop it, man; it’s not right’ with the little voice I have,” he added.

In his nearly one-hour performance at the renowned cricket ground, the 62-year-old had the crowd eating out of the palm of his hand with his unforgettable hits such as Love Means Never To Say I’m Sorry and I Feel Good.

A newspaper reported that Hammond confirmed he had completed a new project by VP Records, which is to be released in February 2018.

The singer attributed his huge success and ability to resonate with all demographics to his appreciation and love for making music.

“I don’t think about generation because … it transcends generation, I think about all generations. I just sing songs that I think will affect somebody in a nice way down the road,” he said, adding, “It’s not a magic thing, it’s just Beres conducting himself how I wish other people would conduct themselves in terms of being respectful, not just to your friends and your family, but to all people.”