By Shereita Grizzle— Macka Diamond— As soca continues to grow in Jamaica, more artists are being encouraged to dabble in the genre. Several industry insiders believe that artists should not limit themselves to one genre, but should try their hands at as many as they can. Popular publicist Keona Williams told THE WEEKEND STAR that having seen the rate at which carnival is growing in Jamaica, recording artists should think about releasing more soca-influenced songs. “I think it’s best for an artist to be versatile and possess a catalog of songs that can please fans from different regions,” she said. “The increase to four carnival bands in Jamaica is a clear indication that support for the genre is on the rise, so artists should do what makes them marketable everywhere.” ZJ Rush agreed. The selector-turned-recording artist … Read entire article »