Cecelia Campbell-Livingston— Sean “Contractor” Edwards– HAVING worked as a marketing consultant with leading reggae record labels and events, Sean ‘Contractor’ Edwards’ latest project is largely sociological. Edwards, who heads Contractor’s Marketing, left for Europe in mid-May on a fact-finding mission that took him to France, the United Kingdom and Spain. He is analysing the market there to see what Jamaican acts, and music, are popular on the continent. “In Europe, for the summer, there are 70-80 reggae music festivals, while in Jamaica there is only one which is Sumfest, so Europe is the market for the summer,” Edwards noted. Based on his observations, not a lot of contemporary reggae is played in Europe. “With the exception of Sean Paul, you don’t hear a lot of Jamaicans on mainstream radio. I think the Jamaican producers should start producing … Read entire article »