By Curtis Campbell— I-Octane— Reggae artist I-Octane believes artists should not shy away from merging their talents with Corporate companies, as this is by no means a ‘sell-out’ move. The artist pointed to acts like Drake and Rihanna who have taken their careers to new heights due to collaborations with entities like Apple and Tidal respectively. According to I-Octane, especially in light of declining record sales, artists should focus more on branding and aligning with corporate companies. “We as Jamaicans don’t like to brand ourselves. As an artist sey him a guh brand himself, they start to say dem man deh sell out, dem man deh pants tight, dem man deh locks too neat and a bag of frivolous things. So it’s clear that we are not understanding the business part of it. So when a … Read entire article »